Fastweb
Fastweb is in the top big-4 in the Italian telecomms,
other than an industry leader in Europe.
The brand has a diversified offer that extends to tech and IT services and products within the b2c and b2b lines of business.
other than an industry leader in Europe.
The brand has a diversified offer that extends to tech and IT services and products within the b2c and b2b lines of business.
Goals:
-Collaborate with The Bunch agency to win the tender and create the concept for a new corporate campaign
-Establish a better top-of-mind position in the consumer audience and make the brand awareness spike
-Reinforce the brand's trust to foster and rebuild the brand’s memorability
Our focus was to pair up a new visual identity with
the new claim:Tu sei Futuro (You Are Future).
the new claim:Tu sei Futuro (You Are Future).
Fastweb launched the related corporate campaign across several touchpoints,
where the main declinations were the tv commercial and web spot, physical events and conferences, and social media campaigns.
Tu sei futuro
The creative concept pivoted
on people’s stories and goals and anticipated one of today’s most relevant topics: the relation between people and technology.
When people are to accomplish their dream, they need fast and powerful tools to empower the process. Different stories can be unified by a strong connection, such as the 5G Fastweb’s service.
Tu Sei Futuro built a new code of ethics, while the commercial depicted
the stories of "ordinary" people trying to accomplish their lives’ missions, regardless of their history and habits.
The Future is us, is the people, not the brand. Because the brand is a just way, a tool to mold the future.
on people’s stories and goals and anticipated one of today’s most relevant topics: the relation between people and technology.
When people are to accomplish their dream, they need fast and powerful tools to empower the process. Different stories can be unified by a strong connection, such as the 5G Fastweb’s service.
Tu Sei Futuro built a new code of ethics, while the commercial depicted
the stories of "ordinary" people trying to accomplish their lives’ missions, regardless of their history and habits.
The Future is us, is the people, not the brand. Because the brand is a just way, a tool to mold the future.
